We are halfway through 2025, and if you’re like most marketing professionals or small business owners, you’re probably spending some time looking at your marketing plan and deciding where to advertise for the rest of 2025. Or perhaps you’re already looking ahead at 2026!
No matter where you are in your marketing and advertising plans, one thing is for certain – digital is everywhere right now. Everywhere you look, people are on mobile devices, laptops or tablets. But you would be making a big mistake if you underestimate or dismiss the power of print … and here’s why.
- People are experiencing digital fatigue. Print combats that.
According to Psychology Today, digital fatigue is “that feeling of being tired and burned out from all the screen time in our lives.” You’ll find that people view magazines, newspapers and other forms of print as a ‘distraction free’ experience and a way to read without overstimulation and interruption. - Print helps you reach a specific demographic.
Targeting customers based on their demographic, geographic location or interests may seem like a new digital trend, but we assure you, print has been doing this long before digital came around. When you advertise in a regional magazine, you can guarantee that demographic is in your specific region. You’re not getting spam clicks from China or India. Likewise, when you advertise in a niche interest/industry-specific magazine, the readers are exactly who you want to be.
When you partner with print, you won’t be spending your hard earned money getting clicks or views from someone who is not your target audience. Publishers know exactly who their audience is, and by partnering with them, you can reach them too. - Print partners well with digital.
Probably not what you were expecting us to say, right? It may seem like print and digital should be polar opposites and therefore ‘enemies’ but as a publishing company that’s been around for over 25 years, we know a thing or two about this industry and how to adapt. We understand that the right marketing strategy for any business is to include a healthy dose of all channels.
When creating your ad, just remember to consider how you are tracking your ROI. Use methods such as QR codes, customized links or unique promo codes to bring the print audience to your digital network. - Print offers a tangible experience.
Did you know that consumers are more likely to spend time with print materials and revisit them, increasing the likelihood of brand recall? Studies show that people remember what they read in print better than what they read on screens. That’s exactly the kind of recall you want when it comes to advertising!
Want to see what print can do for you? Reach out to our sales team today and let’s talk about your goals and how we can help you reach them!