How often do you check a business’s Google or Facebook reviews before deciding to work with them? Have you ever skipped a restaurant, a contractor or a shop because of a negative review you read online?
Most likely you answered “yes” to that question, and you’re not alone. Today, customers do their homework online, and a single negative comment can send them somewhere else without you ever realizing it. Every business gets the occasional bad review, and some aren’t even from legitimate customers. The businesses that suffer most are the ones not watching their reviews, responding to them or keeping their online information up to date.
Your online reputation isn’t just reviews, but it also includes your hours, address, phone number and website. When that information is wrong on Google Maps, Yelp or search tools, customers show up when you’re closed or call the wrong number. And those are the things that cause frustration leading to bad reviews and lost business.
When you do get a negative review, a thoughtful, timely response often does more for your reputation than a dozen five-star ratings. It shows future customers how you handle problems and that real people stand behind the business.
A few habits that make a difference
- Check your reviews across platforms at least weekly
- Respond to both positive and negative feedback, promptly and professionally
- Keep your business information consistent everywhere it appears
- Consider the feedback and make improvements as warranted
Need help?
None of this is probably news to you, and the real problem is just finding the time to do it across dozens of sites. That’s where Nei-Turner Media Group can help. Our reputation management service keeps your listings accurate everywhere customers search and brings your reviews into one place, where we alert you when and where a response is needed. Rates start at $150 per month. Contact your Nei-Turner representative to learn more.
