If you’re a small business owner or a one-person marketing team, you may feel overwhelmed when thinking about social media and how to run advertising campaigns on these platforms. Lucky for you, Nei-Turner Media Group is here to help.
Here are 10 tips to keep in mind when creating and running paid social campaigns:
- Know your audience.
Define your ideal customer by demographics, location, interests and behaviors. If you’re a brick-and-mortar business or serve a specific geographic area, don’t waste budget reaching people who can’t realistically become customers. Set your audience to a realistic region. Bonus tip: You can save your audience to reuse for future campaigns! - Start with one clear goal.
Decide whether the campaign is designed to generate awareness, website traffic, leads/sales or engagement. That goal or objective will help you determine everything from the creative to the campaign setup. - Check your landing page.
The landing page is just as important as the creative but is often overlooked. If your main objective is to drive traffic to your website or get potential clients to fill out a form, double check that page. Make sure the form works, graphics are updated and that the copy makes sense with this ad campaign. - Make the first few seconds count.
What makes you stop when scrolling? Use an attention-grabbing image, video, headline or copy to get people to pay attention to what you’re saying. - Sell the benefit — not just the product.
Instead of simply saying what you offer, explain why customers should care. Focus on the experience, solution, convenience, savings or transformation you’re providing. This is where testimonials come in handy! - Use authentic creative.
Polished ads have their place, but behind-the-scenes photos, customer testimonials, demonstrations, staff introductions and user-generated content can feel more relatable and trustworthy. - Give people one clear next step.
Don’t ask someone to follow you, visit your website, sign up, call, and shop all at once. Use a specific CTA such as Book Now, Shop Now or Learn More. And, don’t forget to track how many followed through on that action! - Test before increasing your budget.
Is your ad not performing like you wanted? Try different headlines, images, videos, offers and audiences. Let the data tell you what works before throwing more money behind a campaign. - Watch more than likes.
Engagement can be encouraging, but clicks, leads, conversions, cost per acquisition and actual sales are usually more meaningful measures of business success. - Refresh your ads regularly.
Even a successful campaign can lose momentum when people see the same creative repeatedly. Introduce new photos, videos, offers, testimonials and messaging to keep your audience interested. If you’re seeing the ad frequency is extremely high, it’s time to change the ad.
Or, partner with Nei-Turner Media Group and let us handle your paid social campaigns for you! Work with our expert digital team to get the results you want from paid social. Contact us today!
Nei-Turner Media Group has been publishing exceptional magazines for more than 25 years. Our readers and customers appreciate our superior quality and attention to detail. We are here for you, and our sales team works diligently to ensure that there are advertising packages for every size budget. Contact us today!
