Publishing excellence is more than ink on paper. It is a culmination of the best editorial, design and production expertise available. Nei-Turner Media Group has been working with CVBs and DMOs for 15+ years to publish high quality, regional guides and magazines.
Our team offers these tips (and examples!) for creating your next visitors guide:
- Show real life in your area. Whenever possible, use real photos from your area! Avoid stock photos unless absolutely necessary. Using authentic images of real places in your destination gives the visitor a glimpse into what life is like. Reach out to your community partners, advertisers – even social media users who tag you – and ask for permission to use their photos in your visitors guide.
Stevens Point Area CVB highlighted local photo op spots using user-generated content here.
Tomah Chamber and Visitor Center used photos to showcase their top 5 things to do here. - Stay true to your brand. Before you even start designing your guide, get the whole team on the same page with your brand guidelines. This can be as simple as a few colors and fonts you use for your brand… or it can be as extensive as an entire guidebook with your brand story, logo rules, imagery style, brand voice and more. Using established brand guidelines will ensure that your brand shines through every page and doesn’t feel generic or out-of-place.
For these visitors guides, we used consistent fonts and colors throughout to tie their brands into each page throughout the entire guide:
Middleton Visitor Guide 2026
Lake Geneva Official Region Visitors Guide - Map it out. Include a map of your region! You can use a standard map similar to Google, or you can get creative with it and do an illustrated graphic. However you do it, make sure all of the key communities or components in your destination are highlighted and referenced.
Visit Racine County did a two-page spread showing the entire region.
Stevens Point Area CVB worked with a local artist known for her hand-drawn maps and murals for an area map. - Think like a visitor. From an events calendar with all big events happening in the next year to an itinerary with trip ideas, use your guide to highlight the best of your area and make it as easy as possible for visitors to plan a trip to your destination.
Stevens Point included a “48 Hours in Point” itinerary in their 2026 guide to map out a quick weekend stay in their area:
Manitowish Waters has a section dedicated to the big events happening throughout 2026.
Middleton used QR codes to make it easier for visitors to connect with their DMO everywhere, from trail maps to events calendars. - Make it unique. What makes your community stand out? Is there any specific attraction that makes your destination unique? Lean into that and highlight it in your guide!
Tomah dedicated a section to cranberry tours, as they are the world’s leading producer of cranberries.
Home to the National Mustard Museum, Middleton offered a spread about this unique attraction and tangy condiment.
Looking for a partner to help create your next visitors guide? We can help your organization create custom, high-impact publications to reach your marketing goals. We will direct your project and produce top-quality results that surpass your expectations.
Full-service and flexible packages available, contact us to learn more.