In a world dominated by smartphones, scrolling on social media and 5-second video ads, it’s easy to think that print advertising is a thing of the past. But while digital has taken center stage in recent years, print — especially magazine advertising — is far from dead. In fact, it remains one of the most trusted and effective channels for building brand credibility and targeting niche audiences.
Let’s break down some of the most common myths about print advertising — and explore why smart businesses still invest in magazines.
Myth #1: Print magazines are outdated / no one reads magazines anymore.
Our entire team begs to differ! Our local distribution manager is out on the streets 5 days a week, restocking local businesses with more copies of our magazines. Our office manager fulfills orders and mail requests every day for our various publications. Our editors receive emails and phone calls from readers, telling us how much they loved this article or that new issue.
According to In Real Life Media, magazines reach highly engaged, culturally influential audiences that digital can’t duplicate.
According to Magnetic’s Pay Attention research, 58% of magazine readers are doing nothing else while reading. Not multitasking. Not doomscrolling. Just reading. That level of focus is rare across any media channel today — let alone in advertising contexts. [read more here]
Myth #2: You can’t track the ROI of print advertising.
With the right strategy and today’s digital marketing opportunities, it’s actually easier than ever to track your ROI for any type of advertising, print included! You can read more about our top 4 ways to track ROI here. And if you need assistance, our sales team and design department are here to help you create an ad that works for you.
Myth #3: Print advertising is too expensive / small businesses can’t afford print advertising.
We hear this one a lot, but here’s the truth: print isn’t expensive — it’s effective.
When your brand is featured in a premium magazine, you’re not just buying ad space; you’re buying time, trust and credibility:
- Readers spend up to 15x longer with a print ad than a digital banner.
- More than half of readers give their full attention to magazines—no second screen, no distractions.
- Ads in trusted editorial environments create a 94% boost in brand trust (Magnetic).
That kind of attention and influence is priceless—and it’s why print delivers a return that digital-only campaigns can’t match. With options for every stage of growth, print is an investment in lasting brand authority, not just a one-time ad.
Nei-Turner Media Group has been publishing exceptional magazines for more than 25 years. Our readers and customers appreciate our superior quality and attention to detail. We are here for you, and our sales team works diligently to ensure that there are print advertising packages for every size budget. Contact us today!