You may have heard the term – programmatic advertising. But do you know what it is, and how you can use it to drive traffic to your business & website? Let’s dive in.
For the last five years, Nei-Turner has offered programmatic marketing: the power of the right message to the right person at the right time. Programmatic marketing is automated bidding on advertising inventory in real time, for the opportunity to show an ad to a specific type of customer, in a specific context or location.
How does programmatic advertising work?
Each browser on a computer, tablet and smartphone generates a unique Cookie ID. Using that cookie data, we can target your ideal audience. Using programmatic advertising, we can show them your ads on the various websites and apps that they visit every day – on all devices.
We offer multiple ad sizes, making it possible to show your message on any device.
How do you target customers/your audience?
You can:
- Target customers once they visit a website
- Target customers using a Luxe List to add additional contextual targeting by business category ordemographics
- Target customers based on the keywords they search
- Target based on articles and content they read
- Target customers based on a location they visit
- Target households based on demographics, interests and buying behavior
- Target customers during and after events they attend
How do you track results?
We offer complete transparency with your campaign. You get access to a 24/7 dashboard, where you can view your up-to-date impressions, clicks, click through rates (CTRs), conversions, device delivery and more.
For pricing and more information on how you can use this digital advertising to boost your business, contact our sales team today.