Independence Village’s growing visibility is guided by Marketing Director and second-generation family leader, Nathan Lara, whose authenticity and creativity have reshaped how a family-owned community tells its story. Nathan has spent years strengthening their presence locally and regionally, reminding families there is a stable, trustworthy alternative to corporate churn. In 2025, he was named one of Naperville’s Four Under 40, honoring both his professional impact and his unwavering commitment to serving seniors.
In a senior-living landscape dominated by corporations and investors, Independence Village stands apart — steadfast, family-owned and true to its name.
For decades, families have turned to them not for pressure-filled sales pitches, but for clarity, honesty and solutions shaped around real lives. With more than 100 years of combined family experience, their decisions begin and end with residents and their families — not shareholders. That difference shows.
In 2024, Independence Village received the BBB Torch Award for Ethics and is now the only senior living community nominated for the International BBB Torch Award. For this proudly family owned and operated community, this recognition isn’t just an accolade — it’s affirmation of the values they’ve lived for generations.
Under Nathan’s leadership — and with a dedicated team beside him — Independence Village remains the opposite of the corporate model. Here, leadership doesn’t turn over every quarter. Rates don’t continuously climb upward. Residents aren’t reduced to “care levels.” Instead familiar faces, reliable guidance and a team that knows your story equals commitment. Here, consistency is the new luxury. Chandelier not included.
Beyond the doors, Nathan continues serving as a Board Member of the Rotary Club of Naperville and Vice President of the Association of Senior Service Providers — furthering a legacy of service that extends well beyond his community.
At Independence Village, senior living isn’t a transaction. It’s family. It’s community. It’s people first, always.
Independence Village of Naperville
1030 Aurora Ave., Naperville, IL 60540
630.357.3922 | indvillage.com