Shahayra Majumder made a move few Midwesterners expect, trading Palm Beach for Madison in pursuit of opportunity. Prioritizing economic stability and long-term impact over coastal prestige, she chose Epic Systems.
A career spanning healthcare technology and scientific sales sharpened her understanding of the structural challenges embedded in U.S. healthcare, ultimately pushing her to give up financial stability and pursue entrepreneurship to solve modern health problems.
Enter: Hydrate IV Bar, a wellness franchise founded by CEO Katie Wafer Gillberg, a former Denver Broncos cheerleader and medical sales representative whose early exposure to IV therapy through athlete recovery and altitude performance shaped the brand’s approach.
Shahayra, alongside partner and co-owner Jonathan Chizever, has opened one of the brand’s largest locations, featuring private drip and shot rooms, an IV lounge and support of mobile concierge care. The opening also marks a homecoming for the brand, with a Sun Prairie native franchisor owner, Chad Grote.
Hydrate IV Bar
4707 Madison Yards Way, Madison, WI 53705
608.230.6804 | hydrateivbar.com/madison