For nearly four decades, the Princeton Club has been a pillar of health and wellness in Madison. What began in 1987 as a single facility on Madison’s East Side has grown into a nationally recognized fitness organization with 11 locations — eight in Madison, one in Milwaukee and two recently opened in Loves Park and Rockford, Illinois.
Founded by Dave Gerry and now led by CEO Andy Haugen, the Princeton Club remains committed to its mission: “For A Better Tomorrow.” This philosophy guides its dedication to improving members’ health, supporting its staff and pouring into the community.
The Princeton Club recognizes that every member has unique fitness goals, whether they’re staying active to keep up with family, training for a marathon, battling health challenges or simply striving for more energy and vitality in daily life. The club is dedicated to providing the resources, support and motivation needed to help members achieve their better tomorrow.
The Princeton Club offers world-class amenities, including 24/7 access, swimming pools, group exercise classes, hot tubs, athletic performance studios, saunas, basketball and racquetball courts, strength training and nationally certified personal trainers.
Beyond fitness, the Princeton Club plays an active role in the community. Through its #ForABetterTomorrow initiative, the club makes monthly financial contributions to nonprofit health organizations such as the University of Wisconsin-Madison Carbone Cancer Center, American Heart Association and Second Harvest Food Bank.
Its recent “Check-In Challenge” resulted in more than 60,000 meals donated to local food pantries.
The Princeton Club has earned numerous accolades, including “Best of Madison” for nine consecutive years, “Wisconsin’s Best Health Club” by InBusiness Magazine, and “Madison’s Favorite Health Club” by Madison.com.
With a passionate staff, a commitment to excellence, and a focus on community impact, the Princeton Club is more than a gym — it’s a place where lives are transformed.
Pictured from left to right, front row (couch): Jordan Mudrock, Peter Gerry, Erin Esbeck, Ted Gerry, Ethan Urban. Left to right standing: Sarah Newby, Connor Heiney, Joanna Johnson, Lamar Harris, Laura Vassalli, Andy Haugen, Monica Avila, Hunter Michels, Jake Salzman, Andrea Novotney, Shannon Hanson.